Porter Novelli

Porter Novelli

Porter Novelli International is a public relations and lobbying firm that is part of Omnicom Group.

History

Porter Novelli was founded in Washington, D.C. in 1972 by William D. Novelli and Jack Porter, advertising men who worked together to market the Peace Corps and to get President Richard M. Nixon re-elected." The vision was to create an agency on the revolutionary idea that the creative, strategic marketing approaches used in the commercial sector could and should be applied to help nonprofit organizations improve public health and address social issues. [http://www.porternovelli.com/site/mainpage.aspx?pgname=history]

In 1996, Porter Novelli officially established a global brand, by uniting a group of owned businesses and partners under a common brand and values, offering consistent, high-quality service to multinational clients.This global brand was created under the leadership of two international public relations leaders, Bob Druckenmiller and Peter Hehir, who had a vision of the first, true multinational, multicultural public relations firm capable of delivering best-in-class service to clients in all major world markets."

Druckenmiller "had co-founded Porter Novelli in the U.S. in the 1970s," while Hehir "had founded Countrywide Communications Group in the United Kingdom in the 1970s." The two joined forces "in the late 1980s to offer global service to both companies' major clients," the website stated [http://www.porternovelli.com/pnwebsite/pnwebsite.nsf/WWA_Reputation]

In a listing on its website of PR companies with a crisis management capability, the American Meat Institute described Porter Novelli's U.S. expertise as including "product recalls, tampering, environmental and natural disasters, regulatory and legislative issues, labor and factory incidents as well attacks ["sic"] from advocacy groups at the national as well as the local level." [http://www.meatami.com/Content/NavigationMenu/CrisisCenter/ExternalCrisisManagementResources/PublicRelationsFirmsWithCrisisManagementCapabilities/Public_Relations_Firms_With_Crisis_Management_Capabilities.htm]

Porter Novelli is best known for creating both the old and new USDA Food Pyramid campaigns [http://www.nytimes.com/2005/04/10/politics/10pyramid.html]

Porter Novelli is a national, full-service public relations firm of over 700 professionals with offices in Washington, New York, Boston, Chicago, Austin, Atlanta, Los Angeles, San Francisco, and Seattle. Porter Novelli is the flagship agency of Porter Novelli International, with offices in over 100 cities and 52 countries. [http://www.porternovelli.com/site/mainpage.aspx?pgname=history]

Climate change

Porter Novelli helped promote the U.S. Business Roundtable's "Climate RESOLVE" program, "O'Dwyer's PR Daily" reports. Climate RESOLVE was created to encourage companies to voluntarily reduce greenhouse gas (GHG) emissions, responding to George W. Bush's call for a voluntary 18 percent reduction of emissions by 2012 and attempting to undermine an international treaty on GHG.

The Climate RESOLVE campaign kicked off on September 23, 2004 with ads in the "Washington Post" and "Roll Call" to be followed by "one-pagers" for "Congressional aides, environmental officials and reporters to keep them abreast of efforts to control greenhouse gas."

Climate RESOLVE is also hosting a two-day "GHG Management Workshop," featuring a talk by White House Council on Environmental Quality chair James L. Connaughton. The Business Roundtable says 70 percent of its members have signed up for Climate RESOLVE. "They are eager to avoid the mandated cuts that are going into effect in much of the world under the Kyoto Protocol, the pending international treaty of global warming," O'Dwyer's writes. [http://www.odwyerpr.com/members/0922globalwarming.htm]

U.S. government PR contracts

According to the U.S. House Committee on Government Reform Minority Office, Porter-Novelli received the following amounts per year, for federal PR contracts: [http://www.democrats.reform.house.gov/investigations.asp?Issue=Covert+Propaganda]
*$1,080,000 in 1997
*$3,833,000 in 1998
*$16,098,000 in 1999
*$5,416,000 in 2000
*$3,576,000 in 2001
*$14,786,313 in 2002
*$7,495,188 in 2003
*$7,019,145 in 2004

Porter-Novelli's federal contracts have included work for the Department of Health and Human Services, for their National Institutes of Health, National Institute of Mental Health, and Centers for Disease Control and Prevention, carrying out an “annual mail survey … that examines health-related attitudes and behaviors.”

The food guide pyramid

Porter Novelli "invented the first pyramid in the late 1980's," but the USDA "delayed its release until 1992," due to complaints from meat and milk producers that "their products were placed in such a way that people might be discouraged from consuming them." [http://www.nytimes.com/2005/04/10/politics/10pyramid.html]

With the release of new USDA federal dietary guidelines in early 2005, Porter Novelli won a government contract worth nearly $2.5 million to design an updated version of the food guide pyramid - an informational graphic that may or may not be a pyramid. Noting that government food guidelines "can be powerful marketing tools for the food industry," affecting sales as well as "federal food programs costing $46 billion a year, including food stamps and meals for schoolchildren," some questioned the propriety of awarding the contract to a firm whose clients include McDonald's and the Snack Food Association. "You have a company on one hand pushing McDonald's or almonds or whatever, and on the other providing objective advice on government nutrition programs," said Center for Science in the Public Interest director Michael F. Jacobson. "It really does pose a conflict of interest." [http://www.nytimes.com/2005/04/10/politics/10pyramid.html]

Porter Novelli executives "say a fire wall dividing the government effort from the corporate interests, and the various corporate interests from one another, is maintained by confidentiality agreements, strict separation of the teams working on various campaigns and a number of protocols and computer safeguards on the flow of information." Moreover, stated William D. Novelli, the firm's mix of private and government clients creates "synergy. It benefits both clients. Consumers are not purists. They are not monolithic." [http://www.nytimes.com/2005/04/10/politics/10pyramid.html]

taff

According to the firm's website, its leadership is composed of: [http://www.porternovelli.com/site/mainpage.aspx?pgname=executive_leadership]
*Helen Ostrowski, Chairman
*Gary Stockman, CEO
*Julie Winskie, President Americas
*Jean Wyllie, President EMEA
*Mike Gehb, CFO
*Bob Elloyan, CIO

ubsidiaries

*Porter Novelli Scotland
*Turnbull Porter Novelli (Australia)

Clients

According to its website, Porter Novelli clients include: [http://www.porternovelli.com/pnwebsite/pnwebsite.nsf/WWA_Clients]
*American Legacy Foundation
*Gillette
*Pfizer Inc
*PricewaterhouseCoopers
*Wyeth
*American Cancer Society
*GlaxoSmithKline
*Hewlett-Packard Company
*Procter & Gamble
*Qualcomm

Other reports list the following as current or former clients: [http://www.nytimes.com/2005/04/10/politics/10pyramid.html]
*U.S. Department of Agriculture
*U.S. Department of Health and Human Services
*M&M Mars
*Campbell Soup Company
*Dole Food Company
*McDonald's
*Snack Food Association
*National Institute on Alcohol Abuse and Alcoholism
*Guinness stout
*Johnnie Walker Scotch
*National Cancer Institute

UK clients and staff

*Porter Novelli UK Clients, PRCA Yearbook 2004
*Porter Novelli Scotland, Clients, PRCA Yearbook 2004

External links

* [http://www.porternovelli.com Official site]
* [http://www.sourcewatch.org/index.php?title=Porter_Novelli Profile on] SourceWatch
*American Meat Institute, " [http://www.meatami.com/Content/NavigationMenu/CrisisCenter/ExternalCrisisManagementResources/PublicRelationsFirmsWithCrisisManagementCapabilities/Public_Relations_Firms_With_Crisis_Management_Capabilities.htm Public Relations Firms With Crisis Management Capabilities] , accessed February 8, 2004.
*Nicholas Zamiska, " [http://online.wsj.com/article/0,,SB109104875075676781,00.html?mod=health%5Fhs%5Fpolicy%5Flegislation Food-Pyramid Frenzy: Lobbyists Fight to Defend Sugar, Potatoes and Bread In Recommended U.S. Diet] ," "Wall Street Journal", July 29, 2004.
*" [http://www.odwyerpr.com/members/0922globalwarming.htm PN helps BR on global warming] ", "O'Dwyers PR Daily", September 22, 2004.
*Kim Severson, " [http://www.nytimes.com/2005/04/10/politics/10pyramid.html When a Food Marketer Devises Nutrition Advice] ," "New York Times", April 10, 2005.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Omnicom — Group Inc. Rechtsform Incorporated ISIN US6819191064 Gründung 19 …   Deutsch Wikipedia

  • PR-компании, вошедшие в НРКК — В Национальный рейтинг коммуникационных компаний (НРКК) вошли: SPN Ogilvy АГТ Михайлов и Партнеры КРОС FleishmanHillard Vanguard Социальные Сети Маркет групп Eventum Premo Ketchum Maslov Newton PR Communications Pro Vision Group Ex Libris Полилог …   Энциклопедия ньюсмейкеров

  • Коммуникационные (PR) компании, вошедшие в рейтинг по объемам бизнеса — Рейтинговое агентство РИА Рейтинг (Группа РИА Новости) впервые представило рейтинг коммуникационных (PR) компаний, работающих в России, по объемам бизнеса. Рейтинг базируется на показателе выручки компаний за 2012 год от PR деятельности, данные… …   Энциклопедия ньюсмейкеров

  • Omnicom Group — Type Public Traded as NYSE: OMC Industry Adv …   Wikipedia

  • Harry and Louise — was the name of a television commercial funded by the Health Insurance Association of America (HIAA), a health insurance industry lobbying group, in opposition to President Bill Clinton s proposed health care plan in 1993. The ad depicted a white …   Wikipedia

  • Superbrands Council — In each country that Superbrands operates in, it elects a Superbrands Council , which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of Superbrands .Brands… …   Wikipedia

  • Marian Salzman — is an American advertising and public relations executive. She is currently president of Euro RSCG Worldwide PR North America and a member of the holding company, Euro RSCG Worldwide’s Executive Committee, with brand reputation oversight for the… …   Wikipedia

  • List of University of Pennsylvania people — This is a list of current and former faculty, alumni, and non graduating attendees of the University of Pennsylvania in Philadelphia, Pennsylvania, in the United States.Nobel LaureatesPhysics *Raymond Davis 2002 Nobel Prize in Physics **for… …   Wikipedia

  • Almond — For other uses, see Almond (disambiguation). Almond Almond tree with ripening fruit. Majorca, Spain. Scientific classification Kingdom …   Wikipedia

  • Corning Community College — Established 1957 Type Community college Endowment US $2.3 million[1] President Floyd F. Amann …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”